Elevating Experiences

Our mission is to provide pure, potent, terpene-rich, ready to consume cannabis products to discerning cannabis consumers. Our vision is to be a market leader in Canadian cannabis through the curation of exceptional, unique, and personalized cannabis journeys.

Our Story

June 2022: Acquired facility and received HC license 
Dec 2022: Achieved 700% Increase in Quarterly Revenue from Q2 to Q4
Feb 2023: Achieved first provincial listings for branded products
May 2023: Launched branded products under Astrolab
June 2023: Completed leaseback of facility, eliminated $7.9 million debt
July 2023: Achieved a total of 45 provincial listings
Aug 2023: Closed $600,000 unit financing, eliminated all debt.
Nov 2023: Launched Frootyhooty brand
Dec 2023: Went public on TSX-V with HASH
Jan 2024: Acquired Lamplighter brandFebruary 2024: Record monthly purchase orders of $1.25 million
March 2024: Announced projected Q1 revenue of $3,100,000 and Net Income of $310,000

“we are passionate about funding fast growth”

Jeff Swainson

President & CEO

Board of Directors

Jeff Swainson
Jeff is a passionate executive with over ten years of experience building high-growth public companies in cannabis and oil and gas. Prior to co-founding SSC, Jeff was Co-Founder and Chief Financial Officer of SugarBud Craft Growers Corp. Prior to SugarBud, Jeff was Chief Financial Officer and Corporate Secretary of Blackbird Energy Inc. (now Pipestone Energy), during which time Blackbird’s market capitalization grew from $20 million to $400 million, winning the 2016 TSX Venture 50 award. Jeff brings strong strategic vision, leadership, capital markets, sales, business development, finance, transaction, governance, and operational experience to SSC. Jeff holds a CPA, CA designation and a Bachelor of Business Administration Honours degree from UBC Okanagan.
Olen Vanderleeden
Olen brings over 25 years of executive management experience ranging from innovative venture backed start-ups to large public entities. Most recently, Olen was the Chief Commercial Officer for Greentone Enterprises, where he established a strong Canadian recreational cannabis market position and a substantial international business. Prior to Greentone, Olen was the Senior Vice President of Commercial for Zenabis Global, where he led Zenabis to a top ten recreational market share prior to Zenabis being acquired by Hexo. Prior to Zenabis, Olen led business development as an Associate Vice President at Kwantlen Polytechnic University which included the development of relationships with key cannabis industry stakeholders and the management and expansion of the first University Cannabis Curriculum in Canada.
Steve Bjornson
Steve is a finance professional with decades of board and executive level experience in multiple industries. Steve was Chief Financial Officer of several junior oil and gas companies including Valeura Energy, Sound Energy, Clear Energy and Vermilion Energy. These companies were Calgary based and engaged in exploration and development in various regions including Canada, the United States, France, Netherlands, Trinidad and Turkey. Steve has extensive experience in domestic and international finance and business development including acquisitions, tax structuring, debt and equity finance structures and strategic planning. Steve was involved in raising numerous debt and equity finance arrangements both domestically and internationally including the first cross border bank facility in Canada for a junior oil and gas company. He currently serves as an Independent Director of Cematrix Corp. and previously served as a Director of Bulldog Energy, Bulldog Resources and Aventura Energy. Steve holds a CA designation and a Bachelor of Commerce from the University of Calgary.
Bill MacDonald
Bill brings over 40 years of deal making, financing and capital markets experience to the SSC team. He has extensive experience with publicly listed companies and has been involved in four TSX-V recapitalizations in the last five years, and three IPO filings on the CSE. In his career he has transformed both private and public companies through inventive transactions that delivered enhanced value to the shareholders.

Executive &
Management Team

Jeff Swainson
President & CEO
Jeff is a passionate executive with over ten years of experience building high-growth public companies in cannabis and oil and gas. Prior to co-founding SSC, Jeff was Co-Founder and Chief Financial Officer of SugarBud Craft Growers Corp. Prior to SugarBud, Jeff was Chief Financial Officer and Corporate Secretary of Blackbird Energy Inc. (now Pipestone Energy), during which time Blackbird’s market capitalization grew from $20 million to $400 million, winning the 2016 TSX Venture 50 award. Jeff brings strong strategic vision, leadership, capital markets, sales, business development, finance, transaction, governance, and operational experience to SSC. Jeff holds a CPA, CA designation and a Bachelor of Business Administration Honours degree from UBC Okanagan.
Jeff Hall
CFO
Jeff is a seasoned CA with over twelve years of experience in accounting, finance, internal controls, budgeting and forecasting, mergers and acquisitions, and tax. Jeff began his career at PricewaterhouseCoopers, where he audited both privately held and publicly traded corporations. Subsequent to receiving his CA designation, Jeff assumed the role of Senior Accountant at HPC Energy Services Ltd. (“HPC”), where he was then promoted to the role of Controller. HPC was acquired by Lithion Power Group Ltd. in 2018, and Jeff was then appointed to the position of Corporate Controller.
Randeep Gill
Vice President, Commercial
Randeep has ten years of production and quality assurance experience in the pharmaceutical and cannabis industries. Randeep works closely with production, supply chain, quality assurance, and sales, with the goal of achieving operational and commercial excellence. Randeep holds a Bachelor of Science in Pharmacy, a Pharmaceutical QA/QC post graduate diploma, and a Plant Production and Facility Management diploma.
Jeff Lawrence
Vice President, Marketing & Sales
Jeff is a high-achieving sales executive with over 30 years of experience in Industrial and CPG, including five years in the cannabis industry. Jeff has a track record of growing sales and propelling start-ups through strategic development, team building, and effective leadership. Jeff commenced his CPG journey in 2009 as the CEO of Cheap Smokes and Cigars, building it to 19-locations and 100 employees. Jeff then entered the Cannabis industry in 2018, assuming the role of Vice President, Retail Development for retail chain Urban Canna, which expanded significantly prior to being sold to 420 Premium Markets. Prior to SSC, Jeff was National Director of Sales of Dycar Pharmaceuticals, where as a leadership team member he oversaw the launch of four brands while scaling store listings from 70 to over 2,200 across five provinces.
Alan Arellano
Supply Chain and Production Manager
Alan is a natural born leader with an entrepreneurial spirit that specializes in Supply Chain, Planning and Operations. He has more than 5 years of Cannabis management experience and more than 10 years of Operations Management. He is a licensed Realtor in Alberta and his passion for MMA has led him to be the Unified MMA Promotions Events Director for Canada. Alan holds a Bachelor of Business Administration from UAS Sinaloa Mexico.
Paula Belea
QAP
Paula has twenty years of quality assurance experience in food production and cannabis. Prior to joining SSC, Paula was the QAP of the Rocky View facility with Sundial.
Robbi Fischer
Sales Specialist
Robbi is a dynamic professional with a significant breadth of experience in cannabis and in numerous entrepreneurial ventures.
Luke Dickson
Marketing Manager
Luke is a dedicated and passionate branding and marketing professional with over 10 years of experience working with cult-like local brands in Alberta. Prior to joining the SSC team, Luke was Brand Manager for OGEN Ltd., instrumental in bringing the company to its first market in Alberta, further developing the brand and expanding it to near nationwide. Luke brings a strong sense of sales acumen, an intense passion for cannabis, logistics and sales planning, product development and structural planning to SSC. Luke holds a Bachelor of Communications in Information Design from Mount Royal University, Calgary.
Braeden McIntyre
Head of Product Development
Braeden brings to SSC almost a decade of ACMPR personal cannabis production and processing experience, an exceptional palate for cannabis products, and in-depth knowledge of what products delight consumers. Braeden is a master hashishin, and his highly developed analytical skills allow him to maximize the value of biomass and develop products of the highest quality. Braeden is also focused on solventless genetics, and his vision for solventless includes a seed to sale approach where cultivars are selected specifically for their terpenes, flavour, and hashing yield for cultivation and ultimately, ice water extraction.
Theresa McGregor
Senior Operations Accountant
Theresa is a seasoned accountant with extensive full cycle accounting, payroll, internal controls, and HR experience in a variety of industries, including food, manufacturing, and oil and gas.